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InstagramDay in the life

“common sense ain’t too common”

@natewilkinson_ · 5.8K followers

We have not measured this creator's own baseline yet, so we cannot say whether 2.8M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video shows a person at a gas station trying to find the gas cap on a high-end sports car, highlighting the unexpected challenges of running a supercar rental company.

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2.8M
Views
2.0%
Engagement
75/100
Virality

Likes 55KComments 302Shares

Why it worked

The video works because it presents a relatable, humorous struggle in an aspirational context (supercars), creating a 'behind-the-scenes' look that humanizes the experience and generates engagement through shared amusement and curiosity.

Relatable humor in an aspirational settingAuthentic 'day in the life' feelCreates a sense of shared experience with the audienceGood use of on-screen text to set context
behind the sceneshumordaily lifebusiness insights

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