InstagramDay in the life
“common sense ain’t too common”
@natewilkinson_ · 5.8K followers
We have not measured this creator's own baseline yet, so we cannot say whether 2.8M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video shows a person at a gas station trying to find the gas cap on a high-end sports car, highlighting the unexpected challenges of running a supercar rental company.
Open original ↗2.8M
Views
2.0%
Engagement
75/100
Virality
Likes 55KComments 302Shares —
Why it worked
The video works because it presents a relatable, humorous struggle in an aspirational context (supercars), creating a 'behind-the-scenes' look that humanizes the experience and generates engagement through shared amusement and curiosity.
Relatable humor in an aspirational settingAuthentic 'day in the life' feelCreates a sense of shared experience with the audienceGood use of on-screen text to set context
behind the sceneshumordaily lifebusiness insights
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