Skip to main content
×52
InstagramBeautyTutorial

“My Favorite Skincare Routine”

@diybyshikha · 129K followers

×52its author's usual

This creator normally gets 14K views. This one got 720K. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates her skincare routine using various products, applying them to her face and showing the before and after effects of each step.

Open original ↗
720K
Views
2.5%
Engagement
75/100
Virality

Likes 12KComments 6.2KShares

Why it worked

The video works because it offers a clear, step-by-step demonstration of a skincare routine using affordable products, making it relatable and actionable for viewers. The use of a trending audio adds to its entertainment value and discoverability.

clear product demonstrationrelatable and affordable productsengaging visual presentationeffective use of trending audio
skincare routinesproduct reviewsbeauty tipsaffordable beauty

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more