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InstagramBeautyTutorial

“В процессе работы.”

@salonkrasotyaki · 3.9K followers

×2236its author's usual

This creator normally gets 681 views. This one got 1.5M. That gap — not the raw number — is what makes the format worth copying.

The video shows a close-up of a hair dye mixing process. A white substance is poured into a black bowl with a dark reddish-brown substance, and then an electric whisk mixes them into a uniform reddish-brown color.

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1.5M
Views
0.7%
Engagement
75/100
Virality

Likes 9.9KComments 18Shares

Why it worked

The video works because it provides a satisfying visual of a transformation, from separate ingredients to a perfectly blended product. The ASMR-like sound of the whisk and the clear, step-by-step visual of the mixing process are engaging and relaxing. It appeals to curiosity about how hair dye is prepared and offers a glimpse into a professional beauty procedure.

satisfying visual transformationclear demonstration of a processprofessional product displayengaging sound design (ASMR-like mixing)
behind the scenesproduct preparationsatisfying processhair care

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