×394Beauty Instagram video that did 394× its author's usual
summer pinky nails 💅🏼✨ #summernails #summernailsinspo #nailart
@itsnotnotus · 7.5K followers
×394its author's usual
This creator normally gets 40K views. This one got 880K. That gap — not the raw number — is what makes the format worth copying.
A creator shows off her nails, initially with a closed fist, then slowly opening her hands to reveal a fresh set of pink and white striped nails with gold accents, set to a trending audio track.
Open original ↗880K
Views
5.1%
Engagement
85/100
Virality
Likes 45KComments 27Shares —
Why it worked
The video uses a popular audio trend and a 'before and after' reveal format, which is highly engaging. The anticipation built by the closed fist and the slow reveal keeps viewers watching. The aesthetic appeal of the nails and the trending audio make it shareable and easily discoverable.
Effective use of trending audio for engagementStrong visual reveal creates anticipation and satisfactionClear and appealing aesthetic of the nailsRelatable and inspiring for beauty enthusiasts
Nail Art InspirationBeauty TrendsPersonal Style
How to reproduce this format
More beauty hooks that worked
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm
“esy no pain”×7234 its author's norm
“POV: ur man is on ur nails”×5799 its author's norm
“Может кончики подровнять?”×5668 its author's normExplore more