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InstagramTechTalking head

“For writing, this is bad, this is good, but this one's great.”

@mavgpt · 1.2M followers

×3its author's usual

This creator normally gets 180K views. This one got 597K. That gap — not the raw number — is what makes the format worth copying.

A young man points to a three-option graphic overlay (Bad, Good, Great) on screen, revealing different AI tools for various tasks like writing, generating ideas, learning, image generation, making money, creating websites, coding, and learning about AI.

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597K
Views
3.4%
Engagement
85/100
Virality

Likes 20KComments 850Shares

Why it worked

The video uses a popular trend format (Bad, Good, Great) to deliver valuable information about AI tools, creating a curiosity gap and encouraging viewers to watch until the end for the 'great' option. The rapid-fire delivery and clear visual cues make it engaging and easily digestible, leading to high shareability and saves.

Clear, concise information deliveryEngaging and fast-paced formatAddresses common pain points for entrepreneurs/creatorsStrong call to action in the captionVisual representation of 'bad', 'good', 'great' is effective
AI toolsProductivity hacksBusiness growthLearning resources

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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