“Things I wish I knew as a first time mom”
@nataliia.sahm · 1.7M followers
This creator normally gets 529K views. This one got 5.0M. That gap — not the raw number — is what makes the format worth copying.
The video shows a hand writing on a package of diapers with a green marker, implying a mom hack or tip. The on-screen text suggests this is about things a first-time mom wishes she knew.
Open original ↗Likes 81KComments 411Shares —
Why it worked
The video works because it taps into the universal experience of new parenthood, offering practical advice that resonates with a broad audience. The 'wish I knew' framing creates curiosity and a sense of shared experience, encouraging engagement and shares among parents seeking or offering similar tips. The simplicity of the visual, combined with clear text, makes it easily digestible and shareable.