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InstagramBeautyTutorial

“GUWM at midnight + asmr”

@aluvlyna · 57K followers

×19its author's usual

This creator normally gets 22K views. This one got 469K. That gap — not the raw number — is what makes the format worth copying.

A young woman performs her nighttime skincare routine after arriving home at midnight, featuring various beauty products and ASMR sounds. The video is a 'Get Unready With Me' style, showing her removing makeup, cleansing, moisturizing, brushing teeth, and applying lip balm and lash serum.

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469K
Views
10.5%
Engagement
75/100
Virality

Likes 49KComments 45Shares

Why it worked

The video works due to its relatable 'get unready with me' format, especially at a late hour, combined with the relaxing ASMR elements and popular trending audio. The step-by-step display of products and routine creates an engaging and calming experience for viewers interested in beauty and self-care.

Relatable and calming contentEffective use of ASMRClear product display and routine stepsEngaging trending audioGood use of text overlays for context
Skincare routinesNight routinesASMRProduct recommendations

How to reproduce this format

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