“GUWM at midnight + asmr”
@aluvlyna · 57K followers
This creator normally gets 22K views. This one got 469K. That gap — not the raw number — is what makes the format worth copying.
A young woman performs her nighttime skincare routine after arriving home at midnight, featuring various beauty products and ASMR sounds. The video is a 'Get Unready With Me' style, showing her removing makeup, cleansing, moisturizing, brushing teeth, and applying lip balm and lash serum.
Open original ↗Likes 49KComments 45Shares —
Why it worked
The video works due to its relatable 'get unready with me' format, especially at a late hour, combined with the relaxing ASMR elements and popular trending audio. The step-by-step display of products and routine creates an engaging and calming experience for viewers interested in beauty and self-care.