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InstagramBeautyTutorial

“Summer skin care routine”

@mansi.skin · 80K followers

×8its author's usual

This creator normally gets 80K views. This one got 617K. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates her summer skincare routine, applying various products to her face with on-screen text identifying each step and product. She shows a face wash, toner, serum, moisturizer, sunscreen, and lip balm.

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617K
Views
1.4%
Engagement
70/100
Virality

Likes 7.6KComments 1.0KShares

Why it worked

The video works because it provides a clear, step-by-step tutorial for a common concern (summer skincare), using popular products. The trending audio makes it engaging, and the on-screen text guides viewers through each product and step, making it easy to follow and replicate. The creator's calm demeanor and clear demonstration build trust and make the routine seem achievable.

clear step-by-step demonstrationproduct names clearly visible and labeledtrending audio keeps viewers engagedclean and bright visualsrelatable content for a broad audience
skincare routineproduct recommendationsbeauty tipsself-care

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