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InstagramReal EstateTalking head

“If both you and your partner just make $18 an hour, you can purchase this brand new home behind me.”

@officialrissalee · 17K followers

×152its author's usual

This creator normally gets 8.1K views. This one got 1.2M. That gap — not the raw number — is what makes the format worth copying.

A real estate agent stands outside a new home, explaining financing options for first-time homebuyers and VA buyers. She then gives a walking tour of the home's interior, highlighting its features, and concludes with a view of the spacious backyard.

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1.2M
Views
0.1%
Engagement
75/100
Virality

Likes 0Comments 733Shares

Why it worked

The video works because it directly addresses a common financial concern for potential homebuyers (affordability) with a bold claim, then immediately provides a solution and a visual tour of the product. The clear on-screen text reinforces key financial details, making the information easy to digest. The agent's direct address and friendly tone build trust, and the tour allows viewers to visualize themselves in the home.

Clear and concise financial information presented upfrontOn-screen text reinforces key pointsComprehensive tour of the home's featuresDirect address builds rapport and trustHighlights specific buyer benefits (VA buyers, closing costs)
educationalproduct showcaseaffordability

How to reproduce this format

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