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InstagramBeautyTutorial

“The best $6 you'll ever spend ✨”

@milkydew_ · 349K followers

×84its author's usual

This creator normally gets 274K views. This one got 23M. That gap — not the raw number — is what makes the format worth copying.

A young woman demonstrates various beauty and skincare hacks using Vaseline, including treating dry lips, cracked heels, blackheads, and using it as a lash conditioner, brow gel, and perfume base.

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23M
Views
4.3%
Engagement
90/100
Virality

Likes 978KComments 972Shares

Why it worked

The video works because it offers practical, affordable, and multi-purpose beauty hacks using a common product, Vaseline. The quick cuts, clear on-screen text, and visual demonstrations make the tips easy to understand and replicate. The 'best $6 you'll ever spend' hook immediately grabs attention by promising value, and the reveal of a common, inexpensive product like Vaseline makes the content highly accessible and relatable. The use of a popular, upbeat song also contributes to its shareability.

Clear and concise demonstrations of each hack.Highlights the affordability and versatility of a common product.Engaging on-screen text with relevant emojis.Fast-paced editing keeps viewers engaged.The 'bedazzled Vaseline' adds a unique, eye-catching element.
DIY beauty hacksAffordable skincareProduct versatilitySkincare tips

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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