×90“WRITING? Use this. RESEARCH? Use this.”
@danmartell · 2.8M followers
This creator normally gets 47K views. This one got 4.3M. That gap — not the raw number — is what makes the format worth copying.
A man in a blue shirt sits at a desk with a microphone, pointing to the side as different AI tool logos appear with corresponding tasks. He lists specific AI tools for writing, research, coding, studying, automation, and ideas, then asks if you want to waste your time, pointing to ChatGPT.
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Why it worked
The video provides quick, actionable recommendations for specific AI tools, tapping into the audience's desire for efficiency and productivity. The direct, rapid-fire presentation and the 'waste your time?' hook create a strong curiosity gap and a sense of urgency, making viewers want to know the 'best' tools to avoid inefficiency. The clear, concise format is highly shareable and easily digestible.
How to reproduce this format
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