×22“All I want is to travel, but I can't afford it...”
@travelmorewithsimon · 285K followers
This creator normally gets 25K views. This one got 552K. That gap — not the raw number — is what makes the format worth copying.
The video opens with a person looking out at various cityscapes, accompanied by text expressing a desire to travel but an inability to afford it. It then transitions to a montage of the same person exploring different vibrant cities, with on-screen text welcoming viewers to the page, implying that the creator will share budget travel tips.
Open original ↗Likes 35KComments 53Shares —
Why it worked
This video works because it taps into a common desire (travel) and a common pain point (affordability), immediately creating relatability. The initial hook uses negativity to grab attention, followed by aspirational visuals of travel. The implicit promise of solutions (budget travel hacks in the caption) encourages viewers to engage further and follow the creator, positioning them as an expert.
How to reproduce this format
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