×5665“Мастера было? 😀😀😀”
@marusiahair · 7.8K followers
This creator normally gets 2.3K views. This one got 13M. That gap — not the raw number — is what makes the format worth copying.
A client with long, damaged blonde hair sits in a salon chair. The stylist asks if she wants to trim the ends, but the client, seen in the mirror, emphatically refuses, wanting to keep the length. A reaction shot of Ryan Gosling laughing is overlaid.
Open original ↗Likes 107KComments 2.5KShares —
Why it worked
The video works because it taps into a relatable and humorous scenario for anyone who has ever tried to grow out their hair or has a strong attachment to their hair length, despite advice from a stylist. The exaggerated reaction and the overlaid meme amplify the comedic effect, making it highly shareable. The 'before' state of the hair also creates a visual contrast that highlights the client's stubbornness, adding to the humor.
How to reproduce this format
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