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InstagramFitnessVoiceover + b-roll

“I was about to leave the gym until...”

@alexandrosthenics · 790K followers

We have not measured this creator's own baseline yet, so we cannot say whether 6.1M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A calisthenics athlete performs a one-arm handstand on a BOSU ball and parallettes at the gym, attracting attention from other gym-goers who record him. He then interacts with them, showing his Instagram.

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6.1M
Views
3.8%
Engagement
85/100
Virality

Likes 233KComments 498Shares

Why it worked

The video works because it showcases an impressive and unusual skill (one-arm handstand on unstable surfaces), creating a 'wow' factor. The interaction with other gym-goers adds a relatable and human element, making the content feel authentic and engaging. The text overlays provide context and humor, enhancing viewer retention and shareability.

Showcases an impressive and difficult skill.Authentic interaction with other gym-goers adds relatability.Clear text overlays guide the narrative and add humor.Good use of trending audio.Builds a sense of community and shared experience.
skill showcasegym cultureinspirational fitness

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