×14“Excuse me? Ha bhai kya budget hai?”
@mrpaul_vlog07 · 253K followers
This creator normally gets 165K views. This one got 2.2M. That gap — not the raw number — is what makes the format worth copying.
A car salesman sits on a Land Rover Defender and asks passersby their budget for a car. He then points to a car that fits their budget. When a customer states a high budget, he offers him the Land Rover Defender he was sitting on, highlighting its features and price.
Open original ↗Likes 153KComments 510Shares —
Why it worked
The video uses a popular skit format where a salesman asks for a budget and then 'magically' finds a car. The humor comes from the escalating budgets and the salesman's increasingly enthusiastic responses, culminating in him offering the high-end car he's sitting on. The trending audio adds to its shareability and discoverability.
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×13977 its author's norm
“When you've already filled up and look back.”×12667 its author's norm