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InstagramFinanceTalking head

“Car dealerships aren’t in the car business… they’re in the finance business.”

@codiesanchez · 3.3M followers

We have not measured this creator's own baseline yet, so we cannot say whether 274K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman explains how car dealerships make most of their money not from selling cars, but from financing, insurance, and service add-ons. She walks through a car dealership and service center, detailing the hidden costs.

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274K
Views
1.9%
Engagement
85/100
Virality

Likes 5.0KComments 197Shares

Why it worked

The video works because it exposes a common misconception and provides insider information that many people find surprising and relatable. The use of on-screen text and a clear, engaging voiceover makes complex financial information easy to understand. The 'piss you off' hook creates curiosity and a sense of urgency to watch.

clear and concise explanation of complex topicsengaging presenter with strong on-screen presenceeffective use of on-screen text and graphics to illustrate pointsrelatable topic for many consumersstrong hook that grabs attention immediately
financial literacyconsumer awarenessindustry secrets

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