×0Comedy Instagram video that did 0× its author's usual
when they go low i buy a plane 💅 @brawlstars
@duolingo · 5.2M followers
This creator normally gets 963K views. This one got 231K. That gap — not the raw number — is what makes the format worth copying.
The video shows a Duolingo-branded garbage truck with the text "LOOKING FOR THE DUOLINGO ONE" and then cuts to an airplane flying a banner that reads "SOMEONE PLS BAN BRAWL STARS" with the Duolingo owl logo. This is a humorous escalation of a brand rivalry.
Open original ↗Likes 7.4KComments 161Shares —
Why it worked
The video works because it leverages an ongoing, humorous rivalry between two popular brands, Duolingo and Brawl Stars. The unexpected escalation of the 'trash talk' to an airplane banner creates a comedic and shareable moment, tapping into audience familiarity with both brands and their playful interactions. The use of a trending audio also boosts discoverability.
How to reproduce this format
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