×0Education Instagram video that did 0× its author's usual
lily chan is so kawaii
@duolingo · 5.2M followers
This creator normally gets 963K views. This one got 169K. That gap — not the raw number — is what makes the format worth copying.
A Duolingo character, Moka-Chan, transforms her appearance on a tablet screen, changing her facial expression and then adding cat ears and whiskers, all while a voiceover speaks in Japanese with English subtitles.
Open original ↗Likes 8.6KComments 119Shares —
Why it worked
The video works because it features a popular brand character, Duolingo's Lily, in a playful and engaging way. The transformation aspect is visually appealing and creates curiosity, while the cute aesthetic and simple animation make it highly shareable. The use of a brand character makes it instantly recognizable and relatable to Duolingo's audience, fostering brand loyalty and engagement.
How to reproduce this format
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