×31InstagramComedy
Comedy Instagram video that did 31× its author's usual
where my latinas at #hispanicheritagemonth
@itsnotnotus · 7.5K followers
×31its author's usual
This creator normally gets 40K views. This one got 1.3M. That gap — not the raw number — is what makes the format worth copying.
A woman wearing glasses and a black hoodie sits at a desk with a mug. She puts on and takes off her glasses while text overlays declare it Hispanic Heritage Month and request to be referred to by Spanish terms of endearment.
Open original ↗1.3M
Views
9.8%
Engagement
80/100
Virality
Likes 124KComments 44Shares —
Why it worked
The video uses a popular trend audio and a relatable, humorous POV for Hispanic Heritage Month, creating a lighthearted and engaging piece of content that encourages cultural pride and interaction through shared humor.
Relatable and humorous contentEffective use of trending audioClear, engaging text overlayCelebrates cultural identity
humorcultural identityrelatability
How to reproduce this format
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