×11Fashion Instagram video that did 11× its author's usual
Six women, six very different texting personalities, and one group chat that somehow keeps this ProAge crew connected through it all. ❤️ Now be honest, which one are YOU in your group chat? 👇 #ProAgeProject #FriendshipOver50 #WomenOver50 #MidlifeWomen #ProAging
@theproageproject · 3.7K followers
This creator normally gets 1.5K views. This one got 16K. That gap — not the raw number — is what makes the format worth copying.
The video showcases six different women, each representing a distinct texting personality within a group chat. It highlights their individual quirks in how they respond to texts, from answering horizontally in bed to replying with a grandkid photo regardless of the question.
Open original ↗Likes 5.7KComments 126Shares —
Why it worked
The video works because it uses relatable humor to highlight common texting habits, fostering engagement through self-identification and inviting viewers to share their own texting personality. The use of a popular audio track also boosts discoverability.
How to reproduce this format
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