×8Comedy Instagram video that did 8× its author's usual
@itsnotnotus · 7.5K followers
This creator normally gets 40K views. This one got 323K. That gap — not the raw number — is what makes the format worth copying.
A woman lies on a bed, looking directly at the camera with a neutral expression. On-screen text explains that people often mistake her resting bitch face (RBF) for meanness, but she's actually an angel. She then subtly shifts her expression to a more 'mean' look, scrunching her nose and narrowing her eyes, while a voiceover asks "Square up?" and she responds with a confused "Huh?" and then a sweet "Square up?" as if misunderstanding the aggressive phrase.
Open original ↗Likes 36KComments 13Shares —
Why it worked
The video works by leveraging a relatable experience (having an RBF) and adding a humorous twist with the voiceover and the creator's subtle facial expressions. The on-screen text immediately sets up the premise, creating a moment of recognition for viewers who might also have an RBF or know someone who does. The comedic timing of the voiceover asking "Square up?" and her innocent, confused repetition of the phrase, coupled with her shifting expressions, creates a funny and engaging interaction. It's a short, punchy, and highly shareable piece of content that plays on common social misunderstandings.
How to reproduce this format
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