×1Beauty Instagram video that did 1× its author's usual
THE CONFIDENCE FILES: 001 - the everyday shower🚿 my shower products: @amazonuk scalp scrubber & African net @josiemaran topless tangerine scrub & golden musk butter @cyklarofficial neroli body wash & body oil @thehoneypotco PH balance intimate wash @kiehlsuki ultra face cleanser post shower: @k18hair_uk leave in molecule mask @vichylaboratoires 48 hour deodarant @sugaringlondon soothing oil towels: @teklafabrics #confidenceboost #everythingshower #selfcareroutine
@danidmc · 727K followers
This creator normally gets 118K views. This one got 84K. That gap — not the raw number — is what makes the format worth copying.
A woman shares her extensive "everything shower" routine, detailing the products she uses for her hair, body, and face, and emphasizes the importance of self-care and body appreciation.
Open original ↗Likes 4.2KComments 66Shares —
Why it worked
The video works because it taps into the popular "everything shower" trend, offering a detailed, relatable, and aspirational self-care routine. The creator's confident and authentic persona, combined with clear product demonstrations and a positive message about self-love, resonates with viewers looking for both practical beauty tips and inspiration for their own routines. The use of a series title "The Confidence Files" creates anticipation for future content.
How to reproduce this format
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