×7Beauty Instagram video that did 7× its author's usual
products used: makeup forever extreme liner in wherever walnut, clarins lip tint in 04 & rhode lip peptide in pretzel!! #lipcombo
@itsnotnotus · 7.5K followers
This creator normally gets 40K views. This one got 259K. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates her lip combo routine using three different products while a trending audio plays in the background, asking what one thing you can't live without.
Open original ↗Likes 37KComments 18Shares —
Why it worked
The video uses a popular trending audio that encourages engagement through a relatable question. The demonstration of a beauty routine is clear and concise, appealing to viewers interested in makeup tutorials and product recommendations. The 'my lip combo' text overlay clearly communicates the video's purpose, making it easy to understand and follow.
How to reproduce this format
More beauty hooks that worked
“nails inspo here! 👀🌸”×22977 its author's norm
“Here’s what we mean when we talk about how laser targets different hair colors!”×12665 its author's norm
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm
“esy no pain”×7234 its author's norm