×5InstagramBeauty
Beauty Instagram video that did 5× its author's usual
@itsnotnotus · 7.5K followers
×5its author's usual
This creator normally gets 40K views. This one got 218K. That gap — not the raw number — is what makes the format worth copying.
A woman applies lip gloss while on-screen text expresses a desire for 'everything I want,' set to a trending audio clip.
Open original ↗218K
Views
14.2%
Engagement
80/100
Virality
Likes 31KComments 18Shares —
Why it worked
The relatable and humorous text combined with a popular audio trend creates an engaging and shareable moment. The 'simple girl' trope resonates with many, making the content highly relatable and likely to be shared among friends.
relatable on-screen texteffective use of trending audiosimple and easy to replicate
relatable humorlifestylebeauty routine
How to reproduce this format
More beauty hooks that worked
“nails inspo here! 👀🌸”×22977 its author's norm
“Here’s what we mean when we talk about how laser targets different hair colors!”×12665 its author's norm
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm
“esy no pain”×7234 its author's normExplore more