×2Beauty Instagram video that did 2× its author's usual
@itsnotnotus · 7.5K followers
×2its author's usual
This creator normally gets 40K views. This one got 86K. That gap — not the raw number — is what makes the format worth copying.
A woman showcases a makeup trend for fall where only lip liner is used on the lips, demonstrating the look by moving her lips and touching her hair.
Open original ↗86K
Views
17.2%
Engagement
75/100
Virality
Likes 15KComments 9Shares —
Why it worked
The video leverages a trending audio and a clear, concise on-screen text to introduce a beauty trend. The creator's direct gaze and subtle movements keep the viewer engaged, while the visual demonstration of the lip look makes the trend easy to understand and replicate. It taps into the desire for seasonal beauty updates and simple, effective makeup hacks.
Clear and concise trend explanationEngaging visual demonstrationUtilizes trending audio effectivelyRelatable and easy-to-replicate beauty hack
beauty trendsmakeup tutorialsseasonal looks
How to reproduce this format
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