×3Beauty Instagram video that did 3× its author's usual
@itsnotnotus · 7.5K followers
×3its author's usual
This creator normally gets 40K views. This one got 125K. That gap — not the raw number — is what makes the format worth copying.
A woman reacts to a voiceover asking if multiple ear piercings are trashy. She initially hides her ear, then reveals her multiple piercings, implying she loves them despite the voiceover's negative opinion.
Open original ↗125K
Views
11.0%
Engagement
80/100
Virality
Likes 14KComments 6Shares —
Why it worked
The video uses a popular audio trend that creates a sense of playful rebellion. The creator's reaction, first hiding then proudly displaying her piercings, is relatable and humorous, engaging viewers who might have similar piercings or opinions.
Relatable content for those with piercingsUses a trending audio effectivelyEngaging and humorous reactionSimple and easy to replicate
personal styleself-expressionhumor
How to reproduce this format
More beauty hooks that worked
“nails inspo here! 👀🌸”×22977 its author's norm
“Here’s what we mean when we talk about how laser targets different hair colors!”×12665 its author's norm
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm
“esy no pain”×7234 its author's normExplore more