Comedy Instagram video that did 4× its author's usual
petah… the owl is here… #robertloggia 🎨: @brerbo_
@duolingo · 5.2M followers
This creator normally gets 963K views. This one got 3.3M. That gap — not the raw number — is what makes the format worth copying.
A cartoon bear character is stuck behind the Duolingo owl at an airport check-in counter. The owl spells out its name using foreign language phrases that include its name, frustrating the bear.
Open original ↗Likes 278KComments 1.5KShares —
Why it worked
The video works by leveraging a popular brand (Duolingo) and creating a relatable, humorous scenario of airport delays and frustrating interactions. The repetitive and increasingly absurd spelling of 'Duolingo' using foreign language phrases, combined with the bear's growing impatience, creates a comedic effect. The animation style is simple yet effective, and the use of on-screen text for the foreign phrases adds to the humor and engagement.