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InstagramComedy

Comedy Instagram video that did 4× its author's usual

petah… the owl is here… #robertloggia 🎨: @brerbo_

@duolingo · 5.2M followers

×4its author's usual

This creator normally gets 963K views. This one got 3.3M. That gap — not the raw number — is what makes the format worth copying.

A cartoon bear character is stuck behind the Duolingo owl at an airport check-in counter. The owl spells out its name using foreign language phrases that include its name, frustrating the bear.

Open original ↗
3.3M
Views
8.4%
Engagement
85/100
Virality

Likes 278KComments 1.5KShares

Why it worked

The video works by leveraging a popular brand (Duolingo) and creating a relatable, humorous scenario of airport delays and frustrating interactions. The repetitive and increasingly absurd spelling of 'Duolingo' using foreign language phrases, combined with the bear's growing impatience, creates a comedic effect. The animation style is simple yet effective, and the use of on-screen text for the foreign phrases adds to the humor and engagement.

strong brand recognitionrelatable frustrationrepetitive humor buildsclear visual storytelling
humorbrand recognitionrelatability

How to reproduce this format

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