×3Beauty Instagram video that did 3× its author's usual
elf is that girl #affordablelipcombo
@itsnotnotus · 7.5K followers
×3its author's usual
This creator normally gets 40K views. This one got 138K. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates a drugstore lip combo using an ELF lip tint and lip liner. She applies the products and shows the final look, highlighting it as a perfect fall lip color.
Open original ↗138K
Views
8.3%
Engagement
75/100
Virality
Likes 11KComments 9Shares —
Why it worked
The video works because it offers an affordable and accessible beauty solution, directly demonstrating the product application and the appealing final result. The clear, concise presentation and the 'perfect for fall' angle create immediate relevance and desire for the product.
Clear product demonstrationAffordable product focusDirect and engaging presentationRelatable and practical advice
product reviewbeauty tutorialaffordable finds
How to reproduce this format
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