Education Instagram video that did 1× its author's usual
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@duolingo · 5.2M followers
This creator normally gets 963K views. This one got 965K. That gap — not the raw number — is what makes the format worth copying.
The Duolingo characters, including Duo the owl, are animated to the 'Mama I love you' trend audio, with Chinese characters and English translations appearing on screen. The video ends with a character transforming into a monstrous version of himself.
Open original ↗Likes 60KComments 1.1KShares —
Why it worked
This video works because it leverages a popular audio trend with recognizable characters (Duolingo's mascots). The humor comes from the unexpected actions of the characters and the sudden, slightly unsettling twist at the end, creating a shareable and memorable piece of content. The educational aspect of showing Chinese characters and English translations also adds value.