Comedy Instagram video that did 4× its author's usual
aí fica complicado
@gustavocruz.mg · 8.4K followers
This creator normally gets 63K views. This one got 227K. That gap — not the raw number — is what makes the format worth copying.
A street interviewer asks a supporter of a Brazilian politician to name projects approved by the politician. The supporter struggles to answer, leading to a comedic pause and a cut to a scene from 'The Office'.
Open original ↗Likes 3Comments 1.7KShares —
Why it worked
The video works by highlighting a common political phenomenon: supporters often lack detailed knowledge of their chosen politician's accomplishments. The awkward silence and the comedic cut to 'The Office' create a relatable and humorous moment, resonating with viewers who might have experienced similar situations or observed this dynamic. It's shareable due to its comedic timing and subtle political commentary.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm