×8InstagramComedy
Comedy Instagram video that did 8× its author's usual
Anyone else or just me? #relatable
@livezbz · 15K followers
×8its author's usual
This creator normally gets 11K views. This one got 88K. That gap — not the raw number — is what makes the format worth copying.
A man lies in bed, struggling to sleep. He repeatedly attempts to close his eyes but is drawn back to his phone, eventually giving up and scrolling. The video ends with a 'Goodnight' text overlay.
Open original ↗88K
Views
0.1%
Engagement
85/100
Virality
Likes 3Comments 40Shares —
Why it worked
The video is highly relatable, tapping into the common experience of struggling to put down a phone at night. The comedic timing of the man's repeated attempts to sleep, only to be drawn back to his phone, resonates with a broad audience. The use of a popular, calming audio track contrasts humorously with the man's struggle.
highly relatable scenarioeffective use of text overlay for contexthumorous contrast between audio and visualsimple setup, easy to reproduce
relatabilityhumorlifestyle
How to reproduce this format
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