×3InstagramComedy
Comedy Instagram video that did 3× its author's usual
Puma was excited to find out that I follow him 😌
@tigrangertz · 1.8M followers
×3its author's usual
This creator normally gets 471K views. This one got 1.4M. That gap — not the raw number — is what makes the format worth copying.
A man in work attire pretends to be working hard and enjoying his job for social media, contrasting it with the reality of leaving work sadly, all under the POV of his boss following him online.
Open original ↗1.4M
Views
4.9%
Engagement
85/100
Virality
Likes 69KComments 218Shares —
Why it worked
The relatable humor of presenting a curated, positive image for your boss on social media versus the actual feelings resonates with many viewers who have experienced similar situations in the workplace. The use of a popular, upbeat audio track enhances the comedic effect and makes the content shareable.
Relatable humorClear narrative with a punchlineEngaging use of text overlays and trending audioSimple production, easy to replicate
workplace humorrelatabilitysocial media commentary
How to reproduce this format
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