×2Comedy Instagram video that did 2× its author's usual
This was my first date with him. Do you think I should see him again?
@marita_plieva · 6.4M followers
This creator normally gets 4.4M views. This one got 7.9M. That gap — not the raw number — is what makes the format worth copying.
A woman eating a small slice of pizza looks unimpressed as a man across from her is served a massive steak. She watches him devour it, then he gets up and flexes. She then tries to mimic his flexing, looking confused and disappointed by her lack of muscle. He then returns to his seat, and she looks at him with a mix of awe and concern.
Open original ↗Likes 203KComments 3.5KShares —
Why it worked
The video uses a popular sound to create a humorous contrast between the woman's small meal and the man's enormous steak, playing on common dating scenarios and expectations. The man's exaggerated flexing and the woman's bewildered reactions are highly entertaining and relatable, making it shareable.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×22008 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17740 its author's norm