Tech Instagram video that did 0× its author's usual
people who have Meta Glasses are truly unique and special ✨ #metapartner if you’ve been thinking about getting a pair, this is your sign. I’ve linkеd my Meta Glasses on Amazon - go check them out! #metaglasses #relatable #funny @metaglasses @amazoninfluencerprogram
@pashagrozdov · 494K followers
This creator normally gets 271K views. This one got 97K. That gap — not the raw number — is what makes the format worth copying.
A man demonstrates the features of Meta Glasses, including taking videos and using AI to identify landmarks, while showcasing them in various stylish settings.
Open original ↗Likes 3.3KComments 215Shares —
Why it worked
The video uses a popular audio trend and combines it with a product demonstration, creating a relatable and aspirational portrayal of Meta Glasses users. The 'people who have Meta Glasses' text overlay creates a sense of exclusivity and humor, encouraging engagement.