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InstagramTechVoiceover + b-roll

Tech Instagram video that did 0× its author's usual

people who have Meta Glasses are truly unique and special ✨ #metapartner if you’ve been thinking about getting a pair, this is your sign. I’ve linkеd my Meta Glasses on Amazon - go check them out! #metaglasses #relatable #funny @metaglasses @amazoninfluencerprogram

@pashagrozdov · 494K followers

×0its author's usual

This creator normally gets 271K views. This one got 97K. That gap — not the raw number — is what makes the format worth copying.

A man demonstrates the features of Meta Glasses, including taking videos and using AI to identify landmarks, while showcasing them in various stylish settings.

Open original ↗
97K
Views
3.6%
Engagement
85/100
Virality

Likes 3.3KComments 215Shares

Why it worked

The video uses a popular audio trend and combines it with a product demonstration, creating a relatable and aspirational portrayal of Meta Glasses users. The 'people who have Meta Glasses' text overlay creates a sense of exclusivity and humor, encouraging engagement.

Effective use of trending audio for relatability and humorVisually appealing shots in diverse, aspirational locationsClear demonstration of product features without being overly salesyStrong call to action in the caption
product demonstrationlifestylehumor

How to reproduce this format

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