Tech Instagram video that did 0× its author's usual
@abdullo_nematov1 · 313K followers
This creator normally gets 82K views. This one got 18K. That gap — not the raw number — is what makes the format worth copying.
The video showcases an unboxing of a new smartphone, the Poco F9 Ultra, which is presented as a copycat of the unreleased iPhone 18. The creator highlights its features and design similarities to the rumored iPhone, then transitions to a talking head segment to promote a store and ask for engagement.
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Why it worked
The video leverages curiosity and controversy by presenting a 'copycat' of an unreleased, highly anticipated product (iPhone 18). The quick cuts and reveal of the Poco F9 Ultra, with its similar design, create a 'wow' factor. The creator's enthusiastic presentation and direct call to action for comments and subscriptions further drive engagement.