×3Tech Instagram video that did 3× its author's usual
@abdullo_nematov1 · 313K followers
This creator normally gets 82K views. This one got 267K. That gap — not the raw number — is what makes the format worth copying.
The video features two men, one in a cap and the other in a traditional hat, initially appearing to dig, then transitioning to a talking-head format where one man shares two iPhone applications. The first app allows users to play computer games on their phone, and the second transforms the phone's interface into a retro Nokia phone.
Open original ↗Likes 6.3KComments 53Shares —
Why it worked
The video works by leveraging curiosity and promising exclusive, 'secret' information about useful apps. The 'number promise' hook immediately grabs attention, and the practical utility of the apps (gaming and nostalgia) appeals to a broad audience. The clear demonstration of each app's function makes the content immediately valuable and shareable.
How to reproduce this format
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