Comedy Instagram video that did 2× its author's usual
Employee of the month loading… 😭.#FreeWill #CEOOfFreeWill #Relatable #baseline #salesman @vaselineindia @vaselinearabia @mindaylee_
@iits_wahab7 · 181K followers
This creator normally gets 277K views. This one got 613K. That gap — not the raw number — is what makes the format worth copying.
A man dressed as a 'freewill salesman' follows another man around a supermarket and other locations, comically trying to sell him Vaseline by placing it in his shopping cart, hiding it in his clothes, and even appearing in unexpected places like a shoe box, a toilet, and under his bed.
Open original ↗Likes 17KComments 98Shares —
Why it worked
The humor comes from the absurd persistence of the 'salesman' and the unexpected appearances of the product in various situations. The relatable setting of a supermarket and the escalating absurdity make it highly entertaining and shareable.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm