×10Food Instagram video that did 10× its author's usual
Вечер 21:00. Уютно и вкусно 📍
@farrukhnaimiy · 1.8K followers
This creator normally gets 21K views. This one got 432K. That gap — not the raw number — is what makes the format worth copying.
The video shows the process of setting up a Korean BBQ grill with hot coals, placing the grill grate, and then cooking various cuts of meat, mushrooms, and onions. The meat is seasoned with rosemary and cut into smaller pieces as it cooks.
Open original ↗Likes 4.2KComments 39Shares —
Why it worked
The video works by showcasing a popular and visually appealing dining experience, creating a sense of anticipation and satisfaction. The close-ups of sizzling meat and the sound of grilling are highly engaging and can trigger cravings, making viewers want to experience it themselves. The ASMR-like sounds of grilling and cutting meat add to the immersive experience.
How to reproduce this format
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