Skip to main content
×6
InstagramFoodTutorial

Food Instagram video that did 6× its author's usual

Comment “LINK” for Ghee & cold press groundnut oil ***Recipe*** Ingredients - • Lauki (bottle guard/kaddu) • Rice flour • Onion • Tomato • Red chilli powder • Turmeric powder • Salt • Jeera powder • Ajwain • Ghee • Water Method - • Grate the lauki and add it to a mixing bowl. • Add rice flour, red chilli powder, turmeric powder, salt, jeera powder and ajwain. • Add chopped onion and tomato and mix everything well to form a soft dough. • Add water as required to get the right consistency. • Heat a tawa and grease it with ghee. • Place a portion of the lauki dough on the tawa and spread it evenly using your hands or as preferred. • Add a little water if required while spreading. • Cook on medium flame with ghee until golden and crisp from both sides. • Serve hot and enjoy your delicious Lauki Dhapate!

@aachalera · 40K followers

×6its author's usual

This creator normally gets 87K views. This one got 506K. That gap — not the raw number — is what makes the format worth copying.

A woman transitions from her corporate job to her home kitchen, preparing a healthy meal of Lauki Dhapate and a vegetable curry using traditional Indian ingredients and cooking methods, then packs it for her workday.

Open original ↗
506K
Views
1.8%
Engagement
75/100
Virality

Likes 8.7KComments 326Shares

Why it worked

The video taps into the relatable desire for a healthier, more balanced lifestyle, contrasting the perceived drudgery of corporate life with the satisfaction of home cooking. The use of traditional ingredients and methods, combined with a popular audio, makes it engaging and aspirational for those looking to improve their diet and cooking habits.

Relatable narrative of balancing work and healthy eating.Clear demonstration of cooking steps.Integration of product placement feels natural.Engaging audio choice.
Healthy EatingMeal PrepTraditional CookingWork-Life Balance

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more