Food Instagram video that did 6× its author's usual
Comment “LINK” for Ghee & cold press groundnut oil ***Recipe*** Ingredients - • Lauki (bottle guard/kaddu) • Rice flour • Onion • Tomato • Red chilli powder • Turmeric powder • Salt • Jeera powder • Ajwain • Ghee • Water Method - • Grate the lauki and add it to a mixing bowl. • Add rice flour, red chilli powder, turmeric powder, salt, jeera powder and ajwain. • Add chopped onion and tomato and mix everything well to form a soft dough. • Add water as required to get the right consistency. • Heat a tawa and grease it with ghee. • Place a portion of the lauki dough on the tawa and spread it evenly using your hands or as preferred. • Add a little water if required while spreading. • Cook on medium flame with ghee until golden and crisp from both sides. • Serve hot and enjoy your delicious Lauki Dhapate!
@aachalera · 40K followers
This creator normally gets 87K views. This one got 506K. That gap — not the raw number — is what makes the format worth copying.
A woman transitions from her corporate job to her home kitchen, preparing a healthy meal of Lauki Dhapate and a vegetable curry using traditional Indian ingredients and cooking methods, then packs it for her workday.
Open original ↗Likes 8.7KComments 326Shares —
Why it worked
The video taps into the relatable desire for a healthier, more balanced lifestyle, contrasting the perceived drudgery of corporate life with the satisfaction of home cooking. The use of traditional ingredients and methods, combined with a popular audio, makes it engaging and aspirational for those looking to improve their diet and cooking habits.