×8Comedy Instagram video that did 8× its author's usual
@dominic.wakeham · 637K followers
This creator normally gets 217K views. This one got 1.8M. That gap — not the raw number — is what makes the format worth copying.
A man in a grocery store is shown from a POV perspective, smiling and making a joke about a 'big cucumber' that elicits laughter from the person filming. He then makes a silly face and winks.
Open original ↗Likes 87KComments 145Shares —
Why it worked
The video works because it uses a relatable and humorous scenario (making someone laugh with a silly joke) combined with a popular POV format. The on-screen text immediately sets the context, and the man's reaction and the 'that's what she said' joke create an engaging and funny moment. It taps into lighthearted humor and a common social interaction, making it highly shareable.
How to reproduce this format
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