Finance Instagram video that did 0× its author's usual
A NOTÍCIA QUE A DIREITA NÃO QUER QUE VOCÊ VEJA: DESEMPREGO EM SEU NOVO RECORD 5.3% #desemprego #lula #governolula #taxadedesemprego #presidente
@zediogopt · 367K followers
This creator normally gets 715K views. This one got 102K. That gap — not the raw number — is what makes the format worth copying.
A man speaks directly to the camera, sharing positive economic news about Brazil's falling unemployment rate and increasing number of occupied people. He highlights that the right-wing media might not want people to see this news and encourages viewers to share it.
Open original ↗Likes 14KComments 891Shares —
Why it worked
The video uses a controversial hook to immediately grab attention, framing the information as something 'they' don't want you to know. This creates a sense of urgency and importance, encouraging shares. The direct address and passionate delivery build trust and connection with the audience, making the economic data feel more personal and impactful. The comparison to previous administrations further solidifies the political stance and engages viewers who align with it.