Tech Instagram video that did 0× its author's usual
@abdullo_nematov1 · 313K followers
This creator normally gets 82K views. This one got 24K. That gap — not the raw number — is what makes the format worth copying.
The video showcases the top four most expensive Apple products, starting with an Apple Display, then the Apple Vision Pro, followed by the MacBook Pro M5 Pro, and finally the Mac Studio M3 Ultra, detailing their prices and specific uses.
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Why it worked
The video works by leveraging curiosity around luxury tech products and their high price points. The fast-paced editing, clear product shots, and on-screen text with prices create an engaging and informative experience. The reveal of each product and its cost, culminating in the most expensive, builds anticipation and encourages viewers to watch until the end.