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InstagramEducation

Education Instagram video that did 1× its author's usual

do your lesson so oscar can be siempre XD forever

@duolingo · 5.1M followers

×1its author's usual

This creator normally gets 940K views. This one got 522K. That gap — not the raw number — is what makes the format worth copying.

The video features Duolingo's muscular mascot, Oscar, dancing in various animated scenes while Spanish phrases appear with their English translations. The phrases are simple affirmations set to a trending, upbeat song.

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522K
Views
7.8%
Engagement
85/100
Virality

Likes 40KComments 566Shares

Why it worked

The video leverages a popular meme-like character (Duolingo's muscular mascot) and a trending audio to create an entertaining and shareable piece of content. The simple, positive affirmations in Spanish with translations make it accessible and subtly educational, appealing to both Duolingo users and a wider audience familiar with the character.

Uses a recognizable brand mascot effectively.Leverages a trending audio for increased reach.Simple, positive messaging is engaging.Visually dynamic with scene changes and character animation.
Brand AwarenessEntertainmentLanguage LearningMeme Culture

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