×1Auto Instagram video that did 1× its author's usual
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@kuli.nec · 40K followers
×1its author's usual
This creator normally gets 38K views. This one got 38K. That gap — not the raw number — is what makes the format worth copying.
A man stands next to a black BMW at a gas station, explaining how he deals with a gasoline shortage by having his car in maintenance. He emphasizes the importance of keeping his car clean, even during repairs.
Open original ↗38K
Views
3.5%
Engagement
65/100
Virality
Likes 1.3KComments 26Shares —
Why it worked
The video works because it addresses a relatable local issue (gasoline deficit) with a personal, slightly humorous, and unexpected solution (car is in maintenance). The direct address to the audience and the question at the end encourage engagement.
Addresses a local, relatable issueEngaging and direct communication styleClear call to action for commentsUnexpected twist to the problem
Car MaintenanceLocal IssuesPersonal AnecdotesCleanliness
How to reproduce this format
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