Auto Instagram video that did 1× its author's usual
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@carmat.sfom · 23 followers
This creator normally gets 246 views. This one got 172. That gap — not the raw number — is what makes the format worth copying.
The video showcases the process of upgrading car mats, starting with a comparison of an original BMW car mat to a new, plush pile mat. It highlights the detailed sewing process and finishes with a view of the new mat installed in the car.
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Why it worked
The video effectively uses a before-and-after comparison to highlight the product's quality and visual improvement. The close-up shots of the material and the sewing process add a sense of craftsmanship and attention to detail, appealing to viewers who appreciate quality and luxury. The trending audio adds to the overall aesthetic.
How to reproduce this format
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“When you've already filled up and look back.”×12667 its author's norm