×5InstagramComedy
Comedy Instagram video that did 5× its author's usual
@dominic.wakeham · 637K followers
×5its author's usual
This creator normally gets 217K views. This one got 1.0M. That gap — not the raw number — is what makes the format worth copying.
A man dressed in a tank top, camouflage pants, a captain's hat, and orange goggles, with a fanny pack and a small ukulele, is seen in a kitchen/living area. He is holding a book and looking at items in a moving box, seemingly overwhelmed by the packing process.
Open original ↗1.0M
Views
5.5%
Engagement
85/100
Virality
Likes 56KComments 184Shares —
Why it worked
The video works because it uses relatable humor to depict a common, frustrating experience (packing). The exaggerated outfit and the trending audio add to the comedic effect, making it highly shareable. The POV format directly engages the viewer, fostering a sense of shared experience.
relatable contenthumorous visual elementseffective use of trending audiostrong POV engagement
relatable humoreveryday strugglescomedy skit
How to reproduce this format
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