×2Education Instagram video that did 2× its author's usual
With NCT 127, even an owl can be BLINGY.✨💚
@duolingo · 5.1M followers
This creator normally gets 940K views. This one got 1.5M. That gap — not the raw number — is what makes the format worth copying.
The Duolingo owl mascot dances with a group of five men to a trending audio. The men perform coordinated dance moves around the mascot, interacting with it playfully.
Open original ↗Likes 183KComments 1.3KShares —
Why it worked
This video works because it leverages a popular brand mascot (Duolingo owl) with a trending dance challenge and a popular K-pop group (NCT 127), creating a highly shareable and entertaining piece of content. The unexpected combination and playful interaction generate curiosity and amusement, driving engagement and virality. The use of a recognizable audio also helps with discoverability.
How to reproduce this format
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