×5Comedy Instagram video that did 5× its author's usual
Damn I’m not even in the right aisle😅😅 #explorereels #relatable #explorereels #tiktokrecipes #foodrecipes
@jon.ross28 · 1.1K followers
This creator normally gets 3.2K views. This one got 15K. That gap — not the raw number — is what makes the format worth copying.
A man stands in a grocery store aisle, looking at his phone with a confused expression as if rewatching a recipe video. He gestures with his hands, indicating he's trying to recall ingredients or steps from the video.
Open original ↗Likes 588Comments 7Shares —
Why it worked
The video works because it taps into a highly relatable experience for many viewers who rely on short-form video platforms for recipes and often find themselves in similar situations. The POV format makes it easy for the audience to project themselves into the scenario, fostering a sense of shared understanding and humor. The trending audio adds to its discoverability and engagement.
How to reproduce this format
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