×4InstagramGaming
Gaming Instagram video that did 4× its author's usual
you know it’s serious when they sit down
@evanbodycomb · 542K followers
×4its author's usual
This creator normally gets 1.0M views. This one got 4.5M. That gap — not the raw number — is what makes the format worth copying.
A man is shown struggling and frustrated while playing a video game. Another person's hand reaches in and takes over the keyboard and mouse, instantly improving the gameplay, to the first man's surprise and relief.
Open original ↗4.5M
Views
8.1%
Engagement
85/100
Virality
Likes 359KComments 2.1KShares —
Why it worked
The video taps into a relatable experience for gamers and anyone who has struggled with a task, only for someone else to effortlessly fix it. The comedic timing and the exaggerated reactions make it highly shareable. The trending audio adds to its discoverability.
relatable scenarioclear visual storytellingeffective use of trending audiogood comedic timing
relatable humorgaming cultureproblem/solution
How to reproduce this format
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