×3Food Instagram video that did 3× its author's usual
5 mins tomato masala rice✨
@tiffin_talkies · 22K followers
×3its author's usual
This creator normally gets 28K views. This one got 78K. That gap — not the raw number — is what makes the format worth copying.
The video demonstrates a quick recipe for tomato masala rice, starting with frying tomato slices and adding ingredients like garlic, onions, and spices, then mixing in cooked rice and garnishing with coriander.
Open original ↗78K
Views
0.3%
Engagement
75/100
Virality
Likes 253Comments 0Shares —
Why it worked
The video works because it's a fast-paced, visually appealing cooking tutorial set to trending music. The clear, concise steps and on-screen text make it easy to follow, appealing to viewers looking for quick meal ideas. The 'mix, mix, mix' text adds a playful and engaging element.
Clear, step-by-step instructionsVisually appealing food shotsEngaging trending audioConcise and easy to follow
recipescooking hacksquick meals
How to reproduce this format
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